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Third Gear Scratch

Oct 18, 2021

To say Xavier Alexander is busy is to miss the point. He's a recovering musician and has reanimated himself as Roaster/Founder/CEO of METRIC COFFEE. He has created a brand of specialty coffees that puts people over profits. METRIC has no board, no investors, and they're blowing the bloody doors off the coffee market in Chicago and beyond. The years creating this brand were filled with endless workdays, side jobs, diligent saving, baby-making, getting jilted, learning from loss, coffee roasting, world traveling, with sustainability, labor fairness, and transparency in reporting as focus. Now his inner-artist is able to grow the brand with his own Source Code Magazine and Podcast and killer collabs with artists like Iron and Wine and Spotlights.